Reading 'Misbehaving' is recommended for those who want to understand how psychology influences decision making with money and the economy, that is, for those who want to understand about behavioral economics. In 2017 he won the Nobel Prize for Economics, an achievement that glorified his studies of Behavioral Economy, that is, how psychology influences economics. In the year 2015 Richard was president of the American Economic Association. Sunstein, became a global bestseller for dealing with behavioral economics practices used to combat some of the social problems. One of them, 'Nudge' (2008), co-written with Cass R. Thaler has written 5 more books besides this type. The didactic examples are, in the majority, realized from the comparison between the actions of a Sapiens and those of an Econ, in similar situations. To illustrate the differences, the author always makes a comparison between a person at risk of failure and irrationality, that is, Homo Sapiens, and a fictitious person who makes decisions solely and exclusively rational, called by him Homo Economicus, or Econ. The author discusses the content of 447 pages with very good humor and personal and didactic examples that make the reading quite dynamic understandable. The book 'Misbehaving' (2015), written by Richard Thaler, provides an analysis of how subjective factors influence decision making in matters related to the economy and personal finances. He seeks to explain why some people make rational choices, while others suffer from more subjective actions when making a decision.Īre you curious? Then continue reading this PocketBook and discover the concepts of economic theory that analyzes how your way of thinking influences decision making with your money! About the book 'Misbehaving' If you don't make the best decisions with your money and believe that you are acting irrationally towards your savings, the book 'Misbehaving', by author Richard Thaler, was made for you.

Misbehaving by Richard H. Thaler